Veritaas Advertising IPO
The initial public offering (IPO) of Veritaas Advertising will open for subscription on May 13 and close on May 15, comprising fresh issues of Rs.8.48 Crore. An investor can apply for the issue for a minimum of 1200 shares and the listing will happen on May 21, 2024.
#1. Quick Intro to Veritaas Advertising
Veritaas Advertising Limited (2018) is an integrated advertising agency having its media, offering 360-degree services across multiple platforms. The company owns advertisement spaces in West Bengal, Guwahati and Shillong also operate in Delhi, Mumbai and Pune. The company operate/advertises in police booths and outdoor hoardings, which reduces our dependence on third parties and enables us to offer integrated services. The company offer marketing and advertising services through the following platforms.
- Transit Media 2. Events 3. OOH
Check out the IPO allotment status on IPO Deliver.
#2. IPO Object of Veritaas Advertising
The company intends to use the IPO Funds for the following purposes:
- Capital Investment towards the installation of new police booths in West Bengal, Assam, Maharashtra and Delhi along with traffic signal points in different locations.
- General corporate purposes and issue expenses.
#3. Veritaas Advertising Core Strengths
- Fully integrated services portfolio
- Geographic presence
- Diverse customers base
- Infrastructure support innovation
- Marque Clientele
- Experienced promoters and management team
#4. Veritaas Advertising IPO Review & Rating
| Issue Size | Rs.8.48 Crore |
| Issue Price | Rs.109-114 per share |
| Minimum Lot Size | 1200 Shares |
| Total Profit (Latest) | Rs.156.79 Lakhs |
| ROE | 44.24% |
| ROCE (%) | 39.65% |
| Listing on | NSE SME |
| IPO Deliver Rating | One |
#5. Veritaas Advertising IPO Dates, Price Band & Details
Veritaas Advertising IPO will open on May 13, 2024, and close on May 15, 2024. The IPO is to be listed on May 21, 2024.
| Type of issue | Book Built Issue IPO |
| Issue Size | Rs.8.48 Crore |
| Price Brand | Rs.125-132 per share |
| Face Value | Rs. 10/- per share |
| IPO Open Date | May 13, 2024 |
| IPO Close Date | May 15, 2024 |
| IPO Allotment Date | May 16, 2024 |
| Refund Date | May 17, 2024 |
| Share Credit Date | May 17, 2024 |
| Listing Date | May 21, 2024 |
#6. Veritaas Advertising IPO Offer Details
Veritaas Advertising IPO’s total issue size is 7,44,000 shares, comprising the below-mentioned categories.
| Offer Category | Shares Offer | Amount (Crore) |
| Fresh Issue | 7,44,000 | 8.48 |
| Offer for Sale (OFS) | – | – |
#7. Veritaas Advertising Financials Overview (Lakhs)
The following table sets forth the summary of financial information of the company for the period February 10, 2024, March 31, 2023 and March 31, 2022.
| Category (Rs.) | 10 Feb, 2024 | March 31, 2023 | March 31, 2022 |
| Total Revenue | 786.75 | 786.75 | 339.22 |
| Net Worth | 354.39 | 89.60 | 45.71 |
| Profit | 156.79 | 43.89 | 12.58 |
| Total Borrowings | 228.17 | 134.03 | 74.73 |
#8. Veritaas Advertising Quantitative Factors
The following table sets forth the summary of financial information of the company for the period February 10, 2023, 2023, March 31, 2023 and March 31, 2022.
| Category | Feb 10, 2023 | March 31, 2023 | March 31, 2022 |
| EPS (Rs.) | 8.11 | 2.27 | 0.65 |
| RoNW (%) | 44.23 | 48.99 | 27.52 |
| NAV (Rs.) | 17.05 | 99.55 | – |
#9. Veritaas Advertising Comparison with Other Peer Companies (Top 2)
Listed companies in India are comparable in all aspects of the business.
| Company Names | Total Revenue
(Rs. in Lakhs) |
RoNW (%) | EPS(Rs.) |
| Crayons Advertising | 27,568.45 | 3.67 | 9.22 |
| Maagh Advertising | 2,003.47 | 3.67 | 1.65 |
#10. Veritaas Advertising Company Promoters
The company has three promoters as per the Draft Red Herring Prospectus (DRHP) and Red Herring Prospectus (RHP).
| Sr. No. | Name of Promoters |
| 01. | Debojyoti Banerjee |
| 02. | Sangita Debnath |
| 03. | Mina Debnath |
#11. Veritaas Advertising Pre-offer and Post-Offer Promoters Shareholding
| Promoters Holding | Percentage (%) |
| Pre-issue | 88.74 |
| Post-issue | 88.74 |
#12. Veritaas Advertising IPO Reservation Details
Veritaas Advertising IPO total reservation shares are distributed between the below-mentioned categories.
| Category | Share Offered |
| QIB Shares Offered | 50% of the Net Issue |
| Retail Shares Offered | 35% of the Net Issue |
| NII (HNI) Shares Offered | 15% of the Net Issue |
#13. Veritaas Advertising IPO – Lot Size
An investor can apply for a minimum of 1200 Shares in multiple thereof. Market lot sizes for the retail individual investors and non-institutional investor (NII)/ HNI investors are as follows:
| Application | Lot Size | No. of Shares | Amount (Rs.) |
| Retail (Min.) | 1 | 1200 | 1,36,800 |
| Retail (Max.) | 1 | 1200 | 1,36,800 |
| HNI (Min.) | 2 | 2400 | 2,72,600 |
#14. Veritaas Advertising IPO – Prospectus Copy
An investor can download/view the Veritaas Advertising prospectus copy, which the company filed to exchange, details are as follows.
| Veritaas Advertising IPO Prospectus |
| Draft Red Herring Prospectus (DRHP) |
| Red Herring Prospectus (RHP) |
#15. Veritaas Advertising IPO Registrar
Mas Services Limited
Website: www.masserv.com
#16. Veritaas Advertising IPO Lead Managers
Horizon Management Private Limited
Website; www.horizonmanagmetment.in
#17. Veritaas Advertising IPO Application (How to Apply for an IPO)
There are three primary options for applying for a Veritaas Advertising IPO, details are as follows:
Option-1 Apply for IPO through Internet Banking
Step-1. Log into your bank account.
Step-2. In the invest Tab, you will see ASBA, click on it.
Step-3. Choose to apply for IPO and select the ongoing IPO “Veritaas Advertising Limited”
Step-4. Enter the basic details like bid quantity, price, PAN, etc. then proceed with payment.
Step-5. After the above steps, the respective amount will get blocked until the allotment date, and after that, it will get a refund/debited in case of rejection/allotment respectively.
Option-2 Apply for IPO through a Broker firm
Step-1. Log into your broker account (e.g. Upstox/Zerodha etc.)
Step-2. Click on the IPO tab and select the ongoing IPO “Veritaas Advertising Limited”
Step-3. Enter the basic details like bid quantity, price, PAN, etc. then enter UPI ID and proceed with payment.
Step-4. Your funds will get blocked, and once shares have been allotted to you, the respective amount will be debited from your account or refunded if no allotment is made to you.
Option-3 Apply for IPO Offline Mode Bank mode
Step-1. Visit the nearest branch of your bank.
Step-2. Fill out the ASBA form and submit it with KYC details.
Step-3. Your funds will get blocked, and once shares have been allotted to you, the respective amount will be debited from your bank account or refunded if no allotment is made to you.
#18. Veritaas Advertising Company Details
Veritaas Advertising Limited
Registered Office: 28/2A, Gariahat South Road, Dhakuria Rash Behari Avenue, Kolkata -700029, West Bengal, India
Email: info@veritassadvertising.com
Website: www.veritassadvertising.com
Investor Grievances/Compliance Officer: Mahima Khandelwal
#19. Veritaas Advertising Subsidiary Companies (Top 2)
| Sr.No. | Name of Companies (Indian) |
| 01. | – |
| 02. | – |
#20. Veritaas Advertising Company Board (Top 2)
| Sr. No. | Name of Directors |
| 01. | Debojyoti Banerjee |
| 02. | Sangita Debnath |
Veritaas Advertising IPO – Frequently Asked Questions (FAQs)
| #1. What is a Veritaas Advertising IPO?
Veritaas Advertising brings its IPO of Rs. 8.48 Crore, on May 13, 2024, with a price band of Rs.109-114 per share. |
| #2. What is the Veritaas Advertising IPO Open date?
Veritaas Advertising IPO’s opening date is May 13, 2024. |
| #3. What is the Veritaas Advertising IPO Close Date?
Veritaas Advertising IPO’s closing date is May 15, 2024. |
| #4. What is the Veritaas Advertising IPO Listing date?
Veritaas Advertising’s IPO listing date is May 21, 2024. |
| #5. What is the Veritaas Advertising IPO Minimum investment amount?
Veritaas Advertising IPO’s minimum investment amount is Rs. 1,36,800. |
| #6. What is the Veritaas Advertising IPO offer issue Size?
Veritaas Advertising offers an issue size of Rs.8.48 Crore. |
| #7. What is the Veritaas Advertising IPO Price Band?
Veritaas Advertising’s IPO price band is Rs.109-114 per share. |
| #8. Is Veritaas Advertising IPO mainboard IPO or SME IPO?
Veritaas Advertising IPO is an SME IPO. |
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