Honasa Consumer is set to launch an IPO which will open on October 31, 2023, and close on November 02, 2023. Through this public offer company wants to raise Rs. 1,701 Crore from the primary market, Company fixed the IPO price of Rs. 324 with a minimum lot of 46 shares, and list on November 10, according to the preliminary papers filed to the capital market regulator SEBI.
About Honasa Consumer Company
The company is engaged in the business of beauty and personal care products. The famous brand “Mamaearth” is one of the prime brands in its product portfolio list along with “Derma Co”, “Dr. Seth’s”, “Ayuga”, “BBlunt” and “Aqualogica”.
As on March 31, 2023, the company generated Rs. 1,492.74 crore in revenue from offline and online operations.
Check out the IPO allotment status on IPO Deliver.
Honasa Consumer IPO Object
The company will use the IPO Funds on below mentioned purposes:
- Advertisement expenses towards enhancing awareness and visibility of brand
- Capital Expenditure for setting up new exclusive band outlets
- Investment in subsidiaries
- Unidentified organic acquisition.
- General Corporate purpose and issue expenses
Honasa Consumer Strength
- Experienced management team with strong professional management
- Customer centric product innovation
- Brand Building capability
- Ability to drive growth and profitability in a capital efficient manner.
Honasa Consumer Risk Factor
- Rely on third-party manufacturers for the manufacturing of all products.
- The company has recorded losses in the past.
- Substantial revenue come from mamaearth band.
Honasa Consumer IPO Review & Rating
| Issue Size (Rs.) | 1,701 crore |
| Issue Price (Rs.) | 324 per share |
| Minimum Lot Size | 46 shares |
| Total Profit (March 2023) (Rs.) | 285.06 crore |
| RoNW(%) | (23.57) |
| NAV (Rs.) | 19.27 per share |
| Listing on | Mainboard (BSE & NSE) |
| IPO Deliver Rating | Medium to Long term |
Honasa Consumer IPO Dates, Price Band & Details
Honasa Consumer IPO will open on October 31, 2023, and close on November 02, 2023. The IPO list on November 10, 2023.
| Type of issue | Fresh issue and Offer for sale |
| Issue Size (Rs.) | 1,701 Crore |
| Face Value (Rs.) | 10/- |
| IPO Open | October 31, 2023 |
| IPO Close | November 02, 2023 |
| IPO Allotment Date | November 07, 2023 |
| Refund Date | November 08, 2023 |
| Share Credit Date to Demat A/c | November 09, 2023 |
| Listing Date | November 10, 2023 |
Honasa Consumer IPO Offer
Honasa Consumer IPO total issue size is 53,098,811 shares which comprises below mentioned categories.
| Offer Category | Shares Offer | Amount |
| Fresh Issue | – | 365 crore |
| Offer for Sale (OFS) | 41,248,162 | crore |
Honasa Consumer Financials Review (crore)
The following table sets forth the summary of financial information of the company for the financial year ending March 31, 2022, 2021, and 2020.
| Category (Rs.) | March 31, 2022 | March 31, 2021 | March 31, 2020 |
| Total Revenue | 964.35 | 472.10 | 114.17 |
| Net Worth | 705.62 | (1,765.14) | (437.17) |
| Profit | 14.55 | (1,332.21) | (428.05) |
| Total Borrowings | 3.59 | 1,954 | 592.76 |
Honasa Consumer IPO Quantitative Factors
The following table sets forth the summary of financial information of the company for the financial year ending March 31, 2023, 2022, and 2021.
| Category | March 31, 2023 | March 31, 2022 | March 31, 2021 |
| EPS (Rs.) | (4.66) | 0.53 | (98.35) |
| RoNW (%) | (23.57) | 2.23 | N/A |
| NAV (Rs.) | 19.27 | 23.42 | N/A |
Honasa Consumer IPO Peers Comparison (Top 2)
Comparison with the other same segment listed companies in India
| Company Names | EPS (Rs.) | RoNW (%) | NAV (Rs.) |
| Hindustan Unilever | 43.07 | 20.08 | 215.02 |
| Dabur India | 9.64 | 33.42 | 53.29 |
Honasa Consumer Company Promoters
As per the DRHP and RHP, the company has two Promoters.
| Serial No. | Name |
| 01. | Varun Alagh |
| 02. | Ghazal Alagh |
Honasa Consumer Pre-offer and Post-Offer Promoters Shareholding
| Promoter and promoter group Shareholding | Percentage (%) |
| Pre-Issue | 37.41 |
| Post- Issue | 35.34 |
.
Honasa Consumer IPO Reservation
Honasa Consumer IPO total reservation of 29,320,987 shares, distributed between the below-mentioned categories.
| Category | No. of Shares |
| QIB Share offered | Not less than 75% of the offer size |
| NII (HNI) Share offered | Not more than 15% of the offer size |
| RII Share offered | Not more than 10% of the offer size |
Honasa Consumer IPO – Market Lot Size
An individual investor can apply for a minimum of 1 lot of 46 Shares and a maximum of 13 lots of 598 shares. Market lot sizes for retail investors are as follows:
| Application | Lot Size | No. of Shares | Amount (Rs.) |
| Retail Minimum | 1 | 46 | 14,904 |
| Retail Maximum | 13 | 598 | 1,93,752 |
Honasa Consumer IPO – Prospectus
An investor can download/view the Honasa Consumer Limited prospectus copy, which was filed by the company to SEBI, details are as follows.
| Honasa Consumer IPO Prospectus | Download/View Links |
| Draft Red Herring Prospectus (DRHP) | Click here |
| Red Herring Prospectus (RHP) | Click here |
Honasa Consumer IPO Registrar
Kfin Technologies Limited
Tel: +91 406716 2222
E-Mail: hcl.ipo@Kfintech.com
Website: www.Kfintech.com
Honasa Consumer IPO lead manager
#1. Kotak Mahindra Capital Company Limited
#2. Citi Global Markets India Private Limited
#3. J.P Morgan India Private Limited
#4. JM Finance Limited
Honasa Consumer IPO Application (How to Apply for an IPO)
There are primary four options for applying a Honasa Consumer IPO, details are as follows:
Option-1 Apply for IPO through Internet Banking
Step-1. Log into your bank account.
Step-2. In the invest Tab, you will see ASBA, click on it.
Step-3. Choose to apply for IPO and select the ongoing IPO “Honasa Consumer Limited”
Step-4. Enter the basic details like bid quantity, price, PAN, etc. then proceed with payment.
Step-5. After the above steps, the respective amount will get blocked till the allotment date and after it will get a refund/debited in case of rejection/allotment respectively.
Option-2 Apply for IPO through a Broker firm
Step-1. Log into your broker account (e.g. Upstox/Zerodha etc.)
Step-2. Click on the IPO tab and select the ongoing IPO “Honasa Consumer Limited”
Step-3. Enter the basic details like bid quantity, price, PAN, etc. then enter UPI ID and proceed with payment.
Step-4. Your funds will get blocked, and once shares have been allotted to you, the respective amount will get debited from your account or get refunded in case no allotment is made to you.
Option-3 Apply for IPO Offline Mode Bank mode
Step-1. Visit the nearest branch of your bank.
Step-2. Fill out the ASBA form and submit it with KYC details.
Step-3. Your funds will get blocked, and once shares have been allotted to you, the respective amount will get debited from your bank account or refunded in case no allotment is made to you.
Option – 4 Apply for IPO through Stock Exchanges
NSE Form – Click to download
BSE Form – Click to download
Submit the form with your bank/broker.
Honasa Consumer Company Details
Honasa Consumer Limited (2016)
Registered Office: Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector -12, Dwarka – South West Delhi, New Delhi -110075
Tel: +91 124-4071960
Email: compliance@mamaearth.in
Website: www.honasa.in
Investor Grievances/Compliance Officer: Dhanraj Dagar
Honasa Consumer Subsidiary Companies
| Serial No. | Name of Companies |
| 01. | Just4Kids Services Pvt. Ltd. |
| 02. | Bhabani Blunt Hairdressing Pvt. Ltd. |
Honasa Consumer Company Board (Top 2)
| Serial No. | Name of Directors |
| 01. | Varun Alagh |
| 02. | Ghazal Alagh |
Honasa Consumer IPO – Frequently Asked Questions (FAQ’s)
Q-1 What is Honasa Consumer IPO?
Ans: Honasa Consumer brings its mainboard of Rs. 1,701, on October 31 with a price band of Rs. 324.
Q-1 what is Honasa Consumer IPO Open date?
Ans: Honasa Consumer IPO opening date is October 31, 2023.
Q-2 what is Honasa Consumer IPO Close date?
Ans: Honasa Consumer IPO closing date is November 02, 2023.
Q-3 What is Honasa Consumer IPO Listing date?
Ans: Honasa Consumer IPO listing date is November 10, 2023.
Q-4 What is Honasa Consumer IPO Minimum investment amount?
Ans: Honasa Consumer IPO minimum investment amount is Rs. 14,904.
Q-5 What is Honasa Consumer IPO offer issue Size?
Ans: Honasa Consumer offer an issue size of Rs. 1,701 Crores.
Q-6 What is Honasa Consumer IPO Price Band?
Ans: Honasa Consumer IPO price band is Rs 324 per share.
Q-7 Is Honasa Consumer IPO mainboard IPO or SME IPO?
Ans: Honasa Consumer IPO is the Mainboard.
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