Flair Writing is set to launch an IPO which will open on November 22, 2023, and close on November 24, 2023. Through this public offer the company wants to raise Rs. 593 Crore from the primary market, The Company fixed the price band of Rs. 288 – 304 with a minimum lot of 49 shares, and listed on December 05, according to the preliminary papers filed to the capital market regulator SEBI.
About Flair Writing Company
Flair Writing (2016) belongs to the writing instruments industry, the company engaged in manufacturing and distributing writing instruments including pens, stationary products, calculators, etc.
Prime product of the company under brands of FLAIR, HAUSER, ZOOX, and PIERRE CARDIN.
*Flair writing is among the top three players in the writing instruments industry in India.
* Flair writing market share is approx. 9% in the writing instruments industry.
* Flair writing grew at a compounded growth rate of 14%.
* Flair Writing has 11 manufacturing units in Gujarat, Maharashtra, Uttarakhand, Daman, etc.
Flair Writing IPO Object
The objects of which the net proceeds from the fresh issue shall be utilized are as follows:
- Setting up a new manufacturing unit in Gujarat.
- Capital expenditure requirement of the company
- The working capital requirement of the company
- Repayment or prepayment, in part or full of certain loans borrowed by the company.
- General corporate expenses.
Flair Writing Strength
- Among the top three players in the writing instruments industry in India.
- Diversified range of products
- Largest PAN India distributor/dealer network and wholesale/retailer network.
- Ability to partner with international brands in the writing instruments industry.
Flair Writing Risk Factor
- Dependency on promoters and directors group companies.
- A significant portion of revenue comes from sales of products under the Flair, Hauser, and Pierre Cardin brands.
Flair Writing IPO Review & Rating
| Issue Size (Rs.) | 593 crore |
| Issue Price (Rs.) | 288 – 304 per share |
| Minimum Lot Size | 49 shares |
| Total Profit (March 2023) (Rs.) | 118.10 crore |
| RoCE (%) | 31.24% |
| NAV (Rs.) | 46.90 |
| Listing on | BSE and NSE |
| IPO Deliver Rating | Five |
Flair Writing IPO Dates, Price Band & Details
Flair Writing IPO will open on November 22, 2023, and close on November 24, 2023. The IPO list on December 05, 2023.
| Type of issue | Book Built Issue IPO |
| Issue Size (Rs.) | 593 crore |
| Face Value (Rs.) | 05/- per share |
| IPO Open Date | November 22, 2023 |
| IPO Close Date | November 24, 2023 |
| IPO Allotment Date | November 30, 2023 |
| Refund Date | December 01, 2023 |
| Share Credit Date | December 04, 2023 |
| Listing Date | December 05, 2023 |
Flair Writing IPO Offer
Flair Writing IPO’s total issue size is 19,506,578 shares which comprise the below-mentioned categories.
| Offer Category | Shares Offer | Amount (Rs.) |
| Fresh Issue | 96,05,263 | 292 crore |
| Offer for Sale (OFS) | 99,01,315 | 301 crore |
Flair Writing Financials Review (crore)
The following table sets forth the summary of financial information of the company for the financial year ending March 31, 2023, 2022, and 2021.
| Category (Rs.) | March 31, 2023 | March 31, 2022 | March 31, 2021 |
| Total Revenue | 954.29 | 587.64 | 310.87 |
| Net Worth | 437.99 | 319.86 | 264.65 |
| Profit | 118.10 | 55.15 | 0.99 |
| Total Borrowings | 115.59 | 126.33 | 130.31 |
Flair Writing IPO Quantitative Factors
The following table sets forth the summary of financial information of the company for the financial year ending March 31, 2023, 2022, and 2021.
| Category | March 31, 2023 | March 31, 2022 | March 31, 2021 |
| EPS (Rs.) | 12.66 | 5.91 | 0.11 |
| RoNW (%) | 31.17 | 18.87 | 0.37 |
| NAV (Rs.) | 46.90 | – | – |
Flair Writing IPO Peer Comparison (Top 2)
There are listed companies in India that are comparable in all aspects of business.
| Company Names | EPS (Rs.) | RoNW (%) | NAV (Rs.) |
| Cello World | 13.65 | 23.17 | 56.84 |
| Kokuyo Cam. | 2.44 | 9.74 | 26.18 |
Flair Writing Company Promoters
As per the DRHP and RHP, the company has five Promoters.
| Serial No. | Name |
| 01. | Mr. Khubilal Jugraj Rathod |
| 02. | Mr. Vimal Chand Jugraj Rathod |
| 03. | Mr. Rajesh Kubilal Rathod |
| 04. | Mr. Mohit Jugraj Rathod |
| 05. | Mr. Sumit Rathod |
Flair Writing Pre-offer and Post-Offer Promoters Shareholding
| Promoter and promoter group Shareholding | Percentage (%) |
| Pre-Issue | 97.49 |
| Post- Issue | 79.21 |
Flair Writing IPO Reservation
Flair Writing IPO total reservation shares distributed between the below-mentioned categories.
| Category | No. of Shares |
| QIB Share Offered | 50% of the issue size |
| RII Share Offered | 35% of the issue size |
| NII Share Offered | 15% of the issue size |
Flair Writing IPO – Market Lot Size
An individual investor can apply for a minimum of 1 lot of 49 Shares and a maximum of 13 lots of 637 shares. Market lot sizes for retail investors are as follows:
| Application | Lot Size | No. of Shares | Amount (Rs.) |
| Retail Minimum | 01 | 49 | 14,896 |
| Retail Maximum | 13 | 637 | 1,93,648 |
Flair Writing IPO – Prospectus
An investor can download/view the Flair Writing prospectus copy, which was filed by the company to SEBI, details are as follows.
| Flair Writing IPO Prospectus | Download/View Links |
| Draft Red Herring Prospectus (DRHP) | Click here |
| Red Herring Prospectus (RHP) | Click here |
Flair Writing IPO Registrar
Link Intime India Private Limited
Tel No.: +91-810 811 4949
E-Mail: flairwriting.ipo@linkintime.co.in
Website: www.linkintime.co.in
Flair Writing IPO lead manager
#1. Axis Capital Limited
Tel No.: +91-22 4325 2185
E-Mail: fwil.ipo@axiscap.in
Website: www.axiscap.in
#2. Nuvama Wealth Management Limited
Tel No.: +91-22 4009 4400
E-Mail: flair.ipo2023@nuvama.com
Website: www.nuvama.com
Flair Writing IPO Application (How to Apply for an IPO)
There are primary four options for applying for a Flair Writing IPO, details are as follows:
Option-1 Apply for IPO through Internet Banking
Step-1. Log into your bank account.
Step-2. In the invest Tab, you will see ASBA, click on it.
Step-3. Choose to apply for IPO and select the ongoing IPO “Flair Writing Limited”
Step-4. Enter the basic details like bid quantity, price, PAN, etc. then proceed with payment.
Step-5. After the above steps, the respective amount will get blocked till the allotment date, and after it will get a refund/debited in case of rejection/allotment respectively.
Option-2 Apply for IPO through a Broker firm
Step-1. Log into your broker account (e.g. Upstox/Zerodha etc.)
Step-2. Click on the IPO tab and select the ongoing IPO “Flair Writing Limited”
Step-3. Enter the basic details like bid quantity, price, PAN, etc. then enter UPI ID and proceed with payment.
Step-4. Your funds will get blocked, and once shares have been allotted to you, the respective amount will get debited from your account or refunded in case no allotment is made to you.
Option-3 Apply for IPO Offline Mode Bank mode
Step-1. Visit the nearest branch of your bank.
Step-2. Fill out the ASBA form and submit it with KYC details.
Step-3. Your funds will get blocked, and once shares have been allotted to you, the respective amount will get debited from your bank account or refunded in case no allotment is made to you.
Option – 4 Apply for IPO through Stock Exchanges
NSE Form – Click to download
BSE Form – Click to download
Submit the form with your bank/broker.
Flair Writing Company Details
Flair Writing Limited (2016)
Registered Office: 63 B/C, Govt. Industrial Estate, Charkop, Kandivali West, Mumbai – 400 067
Tel: +91-22 42030405
Email: investors@flairpens.com
Website: www.flairworld.com
Investor Grievances/Compliance Officer: Mr. Vishal Kishore Chanda
Flair Writing Subsidiary Companies (Top 2)
| Serial No. | Name of Companies |
| 01. | Flair Writing Equipments Pvt. Ltd |
| 02. | – |
Flair Writing Company Board (Top 2)
| Serial No. | Name of Directors |
| 01. | Mr. Khubilal Jugraj Rathod |
| 02. | Mr. Vimal Chand Jugraj Rathod |
Flair Writing IPO – Frequently Asked Questions (FAQ’s)
Q-1 What is Flair Writing IPO?
Ans: Flair Writing brings its mainboard IPO of Rs. 593 crores, on November 22, 2023, with a price band of Rs. 288-304 per share.
Q-2 What is Flair Writing IPO Open date?
Ans: Flair Writing IPO opening date is November 22, 2023.
Q-3 What is Flair Writing IPO Close date?
Ans: Flair Writing IPO closing date is November 24, 2023.
Q-4 What is Flair Writing IPO Listing date?
Ans: Flair Writing IPO listing date is December 05, 2023.
Q-5 What is Flair Writing IPO Minimum investment amount?
Ans: Flair Writing IPO minimum investment amount is Rs. 14,896.
Q-6 What is Flair Writing IPO offer issue Size?
Ans: Flair Writing offers an issue size of Rs. 593 Crores.
Q-7 What is Flair Writing IPO Price Band?
Ans: Flair Writing IPO price band is Rs 288-304 per share.
Q-8 Is Flair Writing IPO mainboard IPO or SME IPO?
Ans: Flair Writing IPO is the mainboard IPO.
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